Key visual and visual direction for the “Everyday Heroes” campaign. Everyday Heroes is a DBS Bank initiative in Hong Kong that celebrates small, everyday actions that make a positive impact on the environment. Through interactive kiosk games placed in shopping malls across the city, the campaign invited the public to pause, play, and reflect on how simple choices can contribute to a more sustainable future. The visual direction was designed to be approachable and engaging, turning environmental responsibility into an experience anyone could take part in.