TV Show Logotype Design
Services
Typography
Client
Viu TV, Lateshow, J2
Year
2021
Info
Created typography-based logo designs for a range of television programs, working with broadcasters such as ViuTV, Lateshow, and TVB.
Challenge & Solution
Conceptualizing a 100% original typographic identity from scratch that perfectly captured the show's core atmosphere, while ensuring crystal-clear readability from massive billboards down to mobile screens. Bypassed commercial fonts to design a bespoke typography system from raw sketches. Meticulously refined geometry, strokes, and thematic texturing to match the show’s artistic direction.
The custom logotype successfully established a vivid and memorable visual IP for the television show, rapidly seizing the target audience's attention during early promotional phases. Its exceptional scalability allowed the asset to integrate flawlessly across multi-channel marketing collaterals, serving as a prominent visual anchor discussed both online and offline.
