Maxim Social Media AD Visual
Services
Graphic Design, Branding
Client
Maxim
Year
2020
Info
Designed social media visuals and advertisements for MaximsMX, promoting featured menu items and campaigns using a funky, collage-style graphic approach from 2019 to 2020.
Challenge & Solution
Traditional household brands face intense competition during festive seasons. Visuals needed to break conventional frameworks to capture younger demographics and instantly stand out in crowded feeds. Broke away from generic food ad templates by introducing a high-impact, collage-style aesthetic with dynamic typography and bold color contrasts tailored for social media.
Successfully injected a youthful vitality into the brand image, effectively mitigating audience ad fatigue. The click-through rate (CTR) and engagement rate for this campaign series outperformed historical averages, driving substantial online traffic and capturing actual sales conversions for the festive promotion.
