SHOPLINE 10th Anniversary Campaign
Services
Event Design, Key Visual
Client
SHOPLINE
Year
2023
Info
Designed key visual and a series of graphic elements for SHOPLINE’s 10-year anniversary campaign, celebrating the brand’s journey from a small Hong Kong startup to a global company empowering over 500,000 entrepreneurs. The visual concept highlights SHOPLINE’s mission of helping merchants succeed everywhere.
Challenge & Solution
Simultaneously launching a 10th-anniversary campaign across multiple APAC markets (HK, TW, SEA). Needed a unified, authoritative visual system flexible enough for diverse local cultures and both online/offline channels. Created a highly scalable visual identity using dynamic motion graphics and a vibrant palette. Systematically deployed it across landing pages, social media, and offline event print materials for ironclad consistency.
Successfully set a powerful and cohesive visual tone for the anniversary initiative, effectively empowering the marketing team to drive regional merchant engagement. User dwell time on the campaign webpage increased significantly, substantially boosting brand exposure and driving social media engagement rates up during the promotional period.
